Getting clicks nowadays isn’t that much big a deal with so many people active on the internet but what important is how many buyers are you getting. If you aren’t getting potential buyers than those clicks that you are getting is waste. But you are right path so look at steps mentioned down where you might be going wrong:

 

1. Your website isn’t trustworthy

One of the major reasons can be trusted because of which you are getting more clicks but still, your conversion rate is low. The audience is coming to your website and if they are finding themselves in a spot of whether to believe your product or not then it is game over for you and your product. So post the reviews of your other customers as a proof which will give them confidence that you are trustworthy and this thing won’t let you fall in that spot.

 

2. You don’t know much about your customers

One of the reasons that you are only getting clicks is you have very little information about your customers. Understand about your customers and educate yourself about their traits and quirks. The better you know about them like what they like and what they want the better will be the chances that your sales will increase. You can educate yourself with help of your existing customers.

 

3. Lack of description on the website

Not enough details and information on the website let people abandon your website after just a click. You have to create your website pages which describe your product in a way that it is very fun and interesting in reading and that will force them to buy your product. There is a difference between online shopping and in-person shopping. So you have to describe everything about the product by adding HD images and videos. Try to speak through videos and make a video in which you are thoroughly describing your product and all its features and benefits.

 

4. 4. Because the design of your web is outdated

People are fleeing away from your website because of your website design. It can be outdated or not at all attractive. You have to keep in mind the more attractive the website will be the more will the conversion rate. Hire a good web designer to recreate your designs or to fill up some loopholes in your website.

 

5. Are you putting out your contact details?

You have to make sure that you are putting out your contact information properly on your website and it is easily visible. Make sure they have access to your contact number, email address so that your audience can reach out to you if they want to solve their queries. And also make sure you are putting out your office address as it will generate trust and they will be willing to buy your product.

 

6. Make good use of email marketing

Well, we all are humans and we are disheartened when we don’t get things that we want on time and many times when you are looking for a product online and at that specific time it is not available because all products got sold or they didn’t arrive on time. This might sound like news in which the website lost its customer but it doesn’t mean that. It is just you won’t be getting it right now. In this case, email marketing gets in handing as sent email notifying your customers about the product arrival and all the information related to it.

 

7. You are not giving them multiple choices 

It can be one of the problems that you are getting clicks but not conversions. This can be because you aren’t giving them a lot of options and they aren’t able to make a correct decision and choose the right one or they didn’t get what they want. So give them multiple options which will satisfy them.

 

8. Are you putting CTA on your website?

Make sure you are putting CTA on your website. Show the “buy now” and “contact us” option clearly on your website.

 

9. Offer free trials

Are you offering trials to your customers? If not then start doing it because it will increase your sales rapidly. Give them free trials of your product as it will make them trust you and increase their confidence in your product.

 

10. You aren’t using social proof tools

I am pretty sure you aren’t using social proof tools. Use social proof tools to increase your sales and your conversion rate. Social Proof Tools are the new age tools used for Social Poof Marketing. Social proof plays an important role in sales and conversion.

There are a lot of social proof tools but the best is Fizfy Social Proof Notification tool. It is the most popular social Proof tool. It allows you to use 40+ powerful widgets which you can use for convert your visitors into customers. You can go and check it out here at https://fizfy.com/.