Facebook is one of the oldest and still one of the greatest social media platforms to promote your business. It is not only useful to promote your business but also you can catch a lot of eyes there and it will help you in increasing your sales. But things always don’t go this smoothly like you will get more and more people with your ads will work. It might go wrong so following are the reasons because of which your ads won’t work:

1. Your ad has been disapproved

This can be the reason why your Facebook ad isn’t working. Your ad won’t be seen by anyone as it is not delivered because Facebook hasn’t approved it yet and you will get a notification about it in your mail that you have to fill in there. So make sure that your ad is approved by Facebook.

2. You are creating your ad in the wrong format

This is one of the major reasons that prove the failure of your ad. There are many different formats to create a single ad and try using a different one if the one that you used didn’t work out.

3. You are targeting the wrong people

It is one of the major reasons why your Facebook ads are failing in getting ads. You are targeting the wrong people who have zero interest in your product. Know about your product and educate yourself about your customers and then target your audience according to that.

4. You aren’t using social proof tools

I am pretty sure you aren’t using social proof tools. Use social proof tools to use your Facebook ads to increase your sales. Social Proof Tools are the new age tools used for Social Poof Marketing. Social proof plays an important role in sales and conversion.

There are a lot of social proof tools but the best is Fizfy Social Proof Notification tool. It is the most popular social Proof tool. It allows you to use 40+ powerful widgets which you can use for convert your visitors into customers. You can go and check it out here at https://fizfy.com/.

5. Your bid is very low

This affects your ad. A wrong or say a high or a low bid affects your ad a lot. Make sure your bid is right so that it will work properly.

6. Your ad is still in review

If your ad isn’t approved yet that doesn’t mean it is cancelled by Facebook. It can be that it is still in the process of review and it is not reviewed yet. It will get sooner or later.

7. You are using a bulk of the text

This can be the reason why people are ignoring your ads. You are using a lot of text and it is covering all the area which makes your ad abnormal and unattractive. Keep your content to the point which is crisp and attractive so that it can catch a lot of people’s attention.

8.  Your content is not SEO optimized

Content plays an important whether it is for the website or the ad. Yes, a lot of content kills the ad but still, the right amount of content makes it look good. It must be short, crisp that is eye-pleasing. To make it reach more eyes that you want to target the use of SEO optimized keywords. With the help of SEO, you will gain more and more customers.

9. Your ad is of low quality

One of the reasons why it is not working is because of its low quality. If it falls under engagement bait, if it has withheld information and if it is carrying sensationalist language then falls under low quality and Facebook won’t accept. So change it to make it work.

10. Improper images

One of the reasons why your ads aren’t working is because your pictures aren’t appropriate. You have to make good usage of the pictures to make your ads attractive and eye-pleasing. Visual content holds a great amount of power so with the appropriate colours and with appropriate pictures make your ads attractive.

11.  Your landing page isn’t good

Ok people liked your ad and they are clicking it but now the main thing is about your landing page. A low-quality landing page will make them abandon your website which means zero sales. In this case, your ad will be held responsible for not generating sales but your landing page is responsible. Make it work.