In simple words Ecommerce lets you buy and purchase goods and services over the internet. Ecommerce works in business to business and also from business to consumers which are four major market segments. 

In eCommerce marketing, you simply use marketing strategies or tips to do all the things related to the purchase from driving the customers to the store’s website then converting that traffic into customers who would buy your product.

Ecommerce marketers use different things like content, social media and other methods to drive the traffic to the website and then make the potential buyers purchase the product.

 

To get more into detail we need to know about types of eCommerce marketing.

 

1. Social media marketing

I will say it is most effective, rapidly growing and fastest marketing technique that will attract traffic to your website and also make them purchase it which will at last result in the increase of sales and conversion rate. We all are aware of the power of social media and how it can affect so many people at the same time. With thousands and millions of people active regularly it is the best place to promote and sell your product. You can use different social media platforms to promote your product like Instagram, Facebook, Twitter, Pinterest etc. Post the pictures of your product on these platforms to catch a lot of eyes and give them a whole view of the product there and it will increase their trust and they will have confidence in you. You can take this a step up by adding a “buy now” option to the product image so that they can buy directly from there.

 

2. Social proof marketing

It is the most awesome way to boost your sales. Now a day’s Social Poof Marketing is very famous and it is used by every other website to increases the sales. It is the trending marketing technique that uses Social Proof Tools. These tools are widely used all over the internet world by every business as it plays an important role in sales & conversion.

There are a lot of Social Proof tools are there but the most valuable and best one is Fizfy Social Proof. Fizfy Social Proof is the most popular tool, with an easy interface and is available at affordable pricing. This helps you to increase your sales. It provides 40+ Social Proof widgets which you can use to create Notification widgets at Fizfy Social Proof Notifications.

Start 7 days free trial today at Fizfy: https://fizfy.com/pricing/

 

3. Content marketing

This kind of marketing is really important for flourishing your business. Prepare the blogs for your website regularly and post the content regularly so that people will attract to it when they will read it. Make the content short, crispy and give it the bold headline which will attract a lot of eyes. You can make the best content by using the small- small words for your product page and add images and videos to it to make it more attractive and post on regular basis. You can attract more people by guest posting for other websites.

 

4. Email marketing

It is one of the most important types of eCommerce marketing because with the help of this you can reach directly to the customers and talk to them which will make them trust you more and you will get more deals. Create a list of emails of all of your existing customers and update anytime when you get a new lead. And always send them emails regarding the new updates in your business. You can use this kind of marketing to recover the sales as you can send mails to the people who have abandoned their cart and ask them to complete their purchase by giving them irresistible offers. 

 

5. Search engine marketing

This kind of marketing includes both search engine optimization (SEO) and paid advertising. You can attract a lot of traffic by optimizing your website. Use the right keywords which are mostly used by a lot of people so that it can be shown in the top results of the search engine. The more people will see it the more will be the traffic on your website.

You can do online marketing by paying money which is paid to advertise. You can pay for ads like Google ads and Facebook ads. They have a wide range so it attracts a lot of people and can seal a lot of deals. 

 

6. Influencer marketing 

In this kind of marketing, you use influencers or say celebrities who have a lot of following on social media platform. You pay them to highlight your product in their post on social media or you will sponsor them and then they will market your product. You can use famous bloggers and pay them to highlight your business in their write-ups or write something about you.

 

7. Affiliate marketing

In this kind of marketing, you seek for the third party and it can be either some people or some business and you pay them for promoting, marketing and selling your product. They are responsible for all the activities that are related to the business.

 

Facts about eCommerce marketing 

 

1. It is ever-changing

Ecommerce marketing is ever-changing and it is dynamic so don’t stop learning. The minute you stop evolving you fail your own business. There are chances that the strategy that was working earlier may not work today so it is ever-changing. Always stay ready and keep learning.

 

2. It is all about visual things

If your strategy doesn’t include visual things than you are going to fail so make sure that it involves visual things and it must be mobile-friendly.

 

3. Consistency is the main thing

The success of eCommerce marketing solely depends on how much consistent you are? You can’t expect the result today only you have to give it some time so stay as calm as possible.

 

Strategies for eCommerce marketing 

 

1. Engage customers with email marketing 

It will help you a lot if you can engage them through emails because via emails you can reach out to them directly as you can send them a message directly in their inbox. Always keep them updated about new things in your business.

 

2. Invest in live chat

You must be giving them the option of live chat. With the help of this live chat, they will be able to contact you any time and they can clear all their doubts and this will make them trust you and have more confidence in you. They can ask any doubts they are having while browsing your store or during the checkout and you clear them right away.

 

3. Make your website work on any device

Your website must be optimized for every device from laptops to mobile phone. Make sure it looks the same in each device and its web design is beautiful and attractive in each device.

 

4. Build a loyalty program

A loyalty program is a program in which your regular customers or say loyal customers are given some benefits like some discounts, gifts or any other incentives as a way of thanking them for being so loyal and regular. Always treasure your loyal customers and never let them go as they are your regular source of income and when others will see this program they will also get attracted and try to become loyal to your business.

 

5. Answer the frequently asked questions 

You must be answering the questions of your customers as this will make them trust you. And focus heavily on answering the frequently asked questions and try to solve their problems. Then you will able to close more deals.