Just getting traffic and not able to get potential buyers. That’s ok. It just means that you are on a right track and you just need to follow some steps. There are steps by which you can boost your sales and conversion rate too.

1. Use the competitive pricing strategy

Normally if you are setting the price based on demand or based your sales then tries to set the price based on the competition which is based on the price fixed by competitors or price that is fixed by any new market trend. Think yourself one store is selling a product at some rate and other store is selling the same product at a cheaper rate which product will you choose the cheaper one. So when a buyer will found that your product is overpriced and he/she can buy that one in cheaper from some other store they he/she will abandon yours. To stop this from happening than set the price according to your competitors and you will increase your sales.

2. Make your content SEO optimized 

If you don’t know the power of content marketing then you are in some serious problem. Make good use of content marketing as with the help of it you can attract a lot of people. Not just write content make your content SEO optimized so that it can be shown in the top results of the search engine when any person searches for it. You can do this by using the famous keywords that are used by everyone and use those keywords in your content.

3. Use social proof tools

I am pretty sure if you use social proof tools you can generate more sales as it is an ultimate Shopify marketing tactic and social media marketing technique. Use social proof tools to increase your sales and your conversion rate. Social Proof Tools are the new age tools used for Social Poof Marketing. Social proof plays an important role in sales and conversion.

There are a lot of social proof tools but the best is Fizfy Social Proof Notification tool. It is the most popular social Proof tool. It allows you to use 40+ powerful widgets which you can use for convert your visitors into customers. You can go and check it out here at https://fizfy.com/.

4. Make good use of the influencer marketing 

Don’t you know the power of influencer marketing? It holds a lot of power as you can use it to attract a lot of people to your store and make them purchase your product. Use influencers or say celebrities who have a huge following on social media. Ask them either to promote it by letting them sponsor by you or pay them for posting a post highlighting about you. In this way, you will be able to catch a lot of eyes and seal a lot of deals.

5. Use cart abandonment emails

Use and send these kind of mails to recover your sales. When your customers leave your product at the final step just before hitting the purchase button you think that all is lost. Well, it is not. Don’t lose hope because you have cart abandonment emails. Send these emails out to people who have left without completing their journey of purchasing your product. Give them some attractive offers with the reminder of completing their purchase to which they can’t say no.