10 Tactics to Improve Your Shopify Marketing Strategy
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. Create a blog section
It is a very important marketing tip to increase sales. If you don’t have then create one blog section for your website because content marketing is one of the oldest and best ways to attract more people, earn their trust and increase sales. Make your blogs short, crisp, attractive and don’t make it unnecessary long because it will only bore the people and you will end up losing more people than you gained. Creating and posting short and attractive content with a bold headline will solve their doubts and they can trust you.
- Know about your customers
You must know about your customers because if you don’t know about them then you will end up targeting wrong customers which will waste your time and money. You have to create the customer persona which will describe your customer is the detail.
Before taking up any marketing tips you must educate yourself with your customer’s information like their interests, quirks, relationship status, the place where they live, their buying patterns etc. Knowing about their basic things will help you a lot in increasing your store’s sales.
- Use your customer’s content
Encourage and motivate your customers to promote your website and store by posting their selfies and videos highlighting your product. This will not only increase your website trust, credibility but will also attract more people and reach out to more and more audience.
- Use social proof tools
Social proof tools are the best Shopify marketing tip to increase your sales. Social proof tools are famous nowadays all over the internet world and they are trending. These tools help you in the most famous marketing technique that is Social Poof Marketing.
There are lots of social proof tools out there but I will recommend you the best one that is Fizfy Social Proof. This social proof tool provides one of the best social proof notifications. Fizfy Social Proof helps in increasing the sales and turns your viewers on the website into the potential buyers and you will have an amazing experience with Fizfy Social Proof notifications check it out here: https://fizfy.com/
It is available at a very affordable price too and easy to use. You can find out if it is easy or not by starting 7 days free trial today at Fizfy: https://fizfy.com/pricing/
- Use influencer marketing
In this marketing, you use influencers who have a lot of following on social media and ask them to promote your website and store. In this, you can use both the bloggers and the influencers for your store’s promotion. You can ask them to promote your product and pay then for that. Use bloggers to write something about your website and highlight it in their blog. You can use influencers to post something on their accounts highlighting your product or show them in your store ads.
- Use Shopify experts’ tool
Shopify experts tool allows you to hire Shopify marketing experts which will help you to enhance your store and increase your sales. You can hire proper professionals for your SEO optimization, email campaign, for content marketing etc using this tool that you can found only on Shopify.
- Give them free shipping
Well who doesn’t like free things, everyone does right. So when customers are at the end of their product purchasing journey give them free shipping facility as it is shown when you charge shipping charges they will leave but free shipping will make them not only stay but they will end their journey only after purchasing your product.
- Use affiliate marketing
It is one of the best marketing tips to increase your sales. In this kind of marketing, you will generally pay to the affiliates or you can say to the third party for the promoting and selling your product.
- Make your store available on mobile
Your store must work well on mobile. Yes, when people shop online they do it on their laptops or PC. But now in the present time with so much advancement in mobile phones, it is necessary that your store or website is optimized for mobile phones. A large number of people are available and active on mobile phones so it would be a loss if your store isn’t optimized for it. If your store is optimized for mobile users than people will get more attracted because on mobile they can see pictures more clearly and this will give them a lot of confidence.
- See your efforts using Shopify analytics
You can’t move forward and take future steps if you aren’t looking back and analyzing your past steps. You can’t increase your sales and improve your Shopify store if you aren’t keeping a proper track at your past performance. Keep a proper track and make future steps according to that.
- Use email marketing
It has always been an amazing marketing tip and will always be. Use this technique to increase your sales by reaching directly to your customer’s inbox. Keep them updated about new things in your business by sending them emails. In this way, they will be able to trust you more.
- Open pop up stores
Pop up stores are temporarily stores opened for reaching out for new customers to increase the sales. You open these stores where traffic is at its maximum so that you can widen up your area.
- Add live chat option
Add this option to your store or website to gain more trust and confidence of your customer. With this option, you can question them, keep them active and engaged in your website and you will also be able to answer their problems. Keep in mind the more they will have trust in you the more will be your sales.
- Make sure that your store website is loading fast
You must make sure that your website in loading fast because if it is slower than it will make people leave in an instance. They will never wait for your site to load even because they have multiple options. Make sure it is working and loading properly and it is fast, if not then your audience will abandon you.
- Make your store SEO optimize
Your store must be SEO optimized because if it is not than people won’t be able to find you and your store and it will stay hidden. Make it SEO optimized using the right keywords so that it can show in the top results if the search results and in this way people will discover and your sales will increase rapidly.
